JCPenney: Denim Destination

The Creative Director wanted a fresh clean look for this project. Wanting to show full looks and dynamic movement, I made sure to light the set in a 360˚ to allow for freedom.

 

 Still Frames

 

Credits

Client: JCPenney
Talent: Clarissa Orneales, Sarah May, Dwayne Daniels, Brett Bowling, & Mykah Moseby
Creative Director: Elda Marroquin
Director:
 Yesi Sukilynn Fortuna
Producer: Amanda Burns
DP Joshua Fortuna
1st AC: Daniel Routh

Gaffer: Scott Payne
Grip:
Kyle Cruciger
Hair & Makeup: Amy Bjork
Set Stylist: Lisa Slusher
Wardrobe Stylist: Bertha Salazar & Tate Williamson
PA: Clarissa Medrano

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Neiman Marcus: The New Normal F20

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Hook & Albert: 2018 Collection